Strategy Solutions
Driving strategic growth through analysis, planning, and execution to enhance revenue, market share, and profitability.
Go-to-Market Planning & Execution
WHAT
A Go-to-Market (GTM) Plan integrates value proposition, channels, pricing, and risk planning into a sequenced playbook for launching and scaling offerings.
WHY
BCG reports that structured GTM strategies increase launch success by 50%.
Salesforce research shows aligned GTM planning boosts revenue realisation by 15–20%.
HOW – Harmonic's Approach
Value Proposition Design: Clarify how and why customers buy, and what sets the offer apart.
Channel Strategy: Select acquisition and service channels based on cost-to-serve and conversion efficiency.
Commercial Model: Define pricing tiers, discounting policies, bundling, and incentives.
Risk & Contingency: Evaluate regulatory, competitive, and operational barriers to entry.
Execution Planning: Create a sequenced launch playbook with cross-functional accountability.
CLIENT VALUE
Reduces time-to-revenue and strengthens market entry success rates.