Strategy Solutions
Driving strategic growth through analysis, planning, and execution to enhance revenue, market share, and profitability.
Competitive & Market Positioning
WHAT
Market positioning defines where and how an organisation competes, based on competitor dynamics, customer needs, and future market trends.
WHY
Accenture research shows that firms with strong positioning achieve 2x higher brand preference and 1.5x margin uplift.
McKinsey notes that segmentation-led positioning can reduce churn by 10–15%.
HOW – Harmonic's Approach
Competitive Benchmarking: Analyse competitor pricing, value propositions, and GTM strategies using primary and secondary research.
Segmentation: Classify customers by behaviour, profitability, needs, and churn risk.
Gap Analysis: Quantify unmet demand using trend analysis, customer journey mapping, and whitespace identification.
Positioning Framework: Define where to play and how to win across priority customer cohorts.
CLIENT VALUE
Drives differentiated positioning that supports margin uplift and customer loyalty.